The Olympic Design

The Olympic Games is not only one of the biggest sporting event in the world, it is also the largest visual sport event. The requirements for the Games have evolved to match its increasing global exposure. The design and graphic system expresses the character of the event, encompassing everything from tickets, banners, opening and closing ceremonies and all the elements for print and electronic media. 
Mr. Juan Antonio Samaranch, former IOC president was a graphic designer connoisseur, always encouraging the cities hosting the Olympic Games, to design unique artistic projects that reflect the spirit, the local culture and the Olympic ideals. 
In 2000, at the invitation of Mr. Samaranch, I attended the Olympic Games in Sydney, Australia. Since then, I have had the privilege as a guest to witness the winter and summer Games as well as the IOC Sessions when the 2008, 2016 and 2020 summer Games were awarded. 
This experience has enabled me to collaborate on projects with the IOC, NOC’s, The Olympic Museum, Rio 2016 Bid and Organizing Committee, Rio de Janeiro Mayor’s Office, broadcast networks and private sector companies. 
I am deeply grateful for the generosity of the secretariat of the presidency of the IOC.
Energy. Dedication. Passion. Drama. Legacy. Celebration. 

These are essential elements in creating design and visual communication for the world of the Olympic Games. Only by combining these elements in new methods can design engage and excite sports fans in a meaningful way.
My work in the Olympic sports arena ranges from information graphics and interactive applications to print and motion_video graphics.
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