Coggan Family Aquatic Complex Visual Identity
Refresh the visual identity of the Coggan Family Aquatic Complex with a focus on modernizing the brand, increasing awareness, and expanding social media reach. The updated identity should create a strong and cohesive image that resonates with both current and future patrons, while also reflecting the complex's commitment to excellence. Drawing inspiration from the stunning beach town landscape of La Jolla, the new visual identity conveys the complex's dedication to providing a safe, fun, and engaging environment where children can learn to swim confidently, youth can grow into champions, and adults can stay strong and active. The Complex serves not only La Jolla High School students but also the wider community.