The design for the 2010 FIFA World Cup in South Africa was centered around incorporating organic and cultural elements that were significant to the African continent. This involved utilizing a range of materials, from cloth to earth tones, to create a cohesive package that celebrated the rich and vibrant heritage of the region. The final result effectively brought these cultural elements to the forefront of the design, resulting in a compelling and engaging visual identity for the event.
2010 FIFA WORLD CUP SOUTH AFRICA ESPN Graphics Package
Production Company _ Prologue Films
Executive Producer _ Ian Dawson
Creative Directors _ Kyle Cooper, Paul Mitchell and Simon Clowes