Showtime Original Series THE FIRST LADY Emmy's teaser campaign

Commissioned to create a 30-second tease spot for the Emmys, the concept was to feature three remarkable women who made history as First Ladies. Although they faced the same problem generations apart, their stories are not about politics. Instead, their stories focus on their personal struggles and how they found their own voices while supporting their husbands. Witness how they rose to the top and gained respect over time.

Concept one

Teaser concept two

Concepts create for Trollbäck+Company
Executive Creative Director _ Elliott Chaffer

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