In celebration of the long-awaited return of clients and prospective buyers to this highly anticipated entertainment event, we are thrilled to present the LA Screenings event. Our aim is to showcase the exceptional Sony media content while providing our audience with unexpected and immersive experiences in a highly creative environment.
Our creative direction is rooted in fostering a sense of place and community that arises when individuals come together to share their love of certain things. To bring this vision to life, we have incorporated gradients that lend depth and dimensionality to screens, signage, and assets, thereby creating textural landmarks throughout the event space. This approach reinforces the place-making power of our brand, We Are Here.
2022 LA Screenings Event Identity
Client: Sony Pictures Entertainment
Production Company: Trollbäck + Company
Creative Director: Elliott Chaffer