Olympics

Energy. Dedication. Passion. Drama. Celebration. These are the driving forces of sports—and the essence of great design. When seamlessly fused, they create powerful visual narratives that captivate fans, elevate the Olympic spirit, and transform the way the world experiences the Games. Through bold innovation and storytelling, design becomes more than communication—it becomes an enduring part of the Olympic legacy.

This body of work spans a diverse range of creative endeavors, from designing information graphics and interactive applications to creating visual identities, broadcast graphics, and branding.

Journey

My journey within the Olympic Movement began in 2000 when IOC President Juan Antonio Samaranch extended a life-changing invitation to attend the Sydney Games. That moment ignited my passion for sports design and set me on a path dedicated to visually celebrating the Olympic spirit. Mr. Samaranch, a true connoisseur of graphic design, championed the creation of artistic projects that not only honored local culture but also embodied the ideals of excellence, unity, and tradition.

Since then, I have had the extraordinary privilege of witnessing both the Summer and Winter Games, as well as key IOC Sessions where the 2008, 2016, and 2020 Summer Games were awarded. This experience has allowed me to collaborate with the IOC, National Olympic Committees, The Olympic Museum, the Olympic Studies Centre, Organizing Committees, broadcast networks, and private sector partners — each project an opportunity to further enrich the visual legacy of the Games.

I remain deeply grateful for the generosity and support of the IOC Presidency Secretariat, whose encouragement has played a vital role in shaping my sports design career.