This is the initial concept design for the Rio2016 'Look of the Games,' which aims to evoke a sense of organic vibrancy and familiarity through the use of iconic elements of Rio de Janeiro's landscape and culture. The design draws inspiration from the city's mountainscape and the Portuguese stone sidewalk patterns created by Burle Marx. By incorporating these distinct visual elements, we hope to create a bold and memorable aesthetic that captures the spirit of Rio and the excitement of the Olympic Games.
RIO2016 "Look of the Games" Concept Designs
Client: Rio 2016 Organizing Committee for the Olympic and Paralympic Games
Brand Director: Beth Lula